It’s no longer a surprise that 21% of B2B content marketers struggle to produce engaging content. What’s more, 7% of these marketers are having difficulty creating a variety of content.
All content is not created equal. Some content will make your search traffic skyrocket and improve your personal brand significantly.
Content is like a meal. No one eats the same kind of meal over and over and remains healthy, smart, and effective. In the same vein, if you continually write and publish the same type of content, your readers and clients may switch over to another brand or blog.
According to Corbett Barr,
If you’re working to build a loyal audience, you can’t afford to waste time writing mediocre posts.
The smart strategy is to understand your target audience, get to know what questions keep them awake at night, and take decisive action to provide them with the right answers.
Most bloggers can make a living online with 10,000+ monthly readers, provided that they meet the readers’ needs and the readers are happy to pay to learn from them. Whether you’re a B2B or B2C content marketer, blogging consistently and producing the right type of content will not only grow your search traffic, but will solidly establish your brand, too.
It’s one thing to drive organic visitors to your blog, and another thing entirely to engage and convert visitors into leads and customers.
When you decide to use other channels such as Google AdWords or Facebook PPC, you should be ready to spend some money. But when you embrace blogging with passion, you’ll spend less and get more targeted leads and customers.
When you’re creating amazing content that people want to share on Facebook, Twitter, LinkedIn, and other communities, search engines will start to reward you soon with quality traffic.
Infographics are extremely popular. A recent study from Unbounce revealed that in just 2 years, searches for infographics increased 800%. And you can use them to make your blog posts top notch, while building an active community.
We live in an age of “big data,” which means there’s much you can learn from data – more than ever before. When it comes to digital marketing, using visuals will make your brand stand out.
According to Content Cloud, “People remember 80% of what they see and do, compared with just 20% of what they read.”
One study found that infographics were liked and shared on social media up to 3X more often than other types of content. They can also go viral within a short time.
This is how Piktochart explains Infographics:
Infographics [are] like Reddit’s tl;dr – but better.
Tl;dr which means “too long; didn’t read”, is widely used by Redditors on posts or comments which are long and wordy. This abbreviation will appear at the end of it with a single sentence to summarise the entire post. So if it takes too long to read a wall of text, just skip to the bottom for the tl;dr.
Infographic is a much better version of tl;dr. In fact, it is the fun and engaging version people actually read. Content is summarized with graphical representations, keywords, and concise data. This makes infographics easy to consume and fun to share.
It’s name sums it up: info + graphics = infographics.
People love to learn from an infographic, and even better, many of them will feel obliged to share it. Why?
It’s because the infographic is a visual marketing tool. As human beings, 90% of the information that our brains process are visual. Plus, 40% of people will respond better to visual information than to plain text. And infographic production increases by 1% every minute.
Why should you create more infographics for your audience? Well, there are huge benefits. Jeff Bullas listed some of them:
A few years ago when I discovered the branding potentials of infographics and started creating them, my organic traffic increased for both QuickSprout and KISSmetrics. It may not bring in overnight organic results for you, but keep at it.
For example, I noticed that whenever I publish an infographic on my blog, it’ll receive 22.6% less traffic in the first 90 days than regular blog posts. But over the course of 12 months, infographics receive 35.1% more traffic.
So how do you create infographics? Well, if you want a professional design that’s quite different from what you’ll get when you use free infographic design software, you should consider using Visual.ly. It’s a great. But it’s not cheap.
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