Study: Marketers to spend more on Facebook, Instagram ads

When it comes to paid social media efforts, Facebook isn’t the only platform to reach customers.An RBC Capital Markets and AdAge study reveals that 72 percent of the 1,000 marketing pros surveyed said they plan to spend dollars on Instagram in 2016.

Marketers surveyed said they also plan to spend money with Pinterest (41 percent), SnapChat (36 percent) and Amazon (34 percent) within the next year.

Facebook isn’t going away, though. Sixty-one percent of marketers said they plan to allocate more of their advertising budgets to the social network.

However, Google is king of the block—by far. Marketers will spend an estimated $60.4 billion on Google in 2015, followed by $16.2 billion at Facebook, $6.1 billion on YouTube and $2.1 billion on Twitter. Only seven percent of respondents said they would not be spending ad dollars with Google.

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